Sunday, October 27, 2019

Bike Chain Bracelets - Wallet Chains - Skulls

Elchains creates UNIQUE bike chain bracelets ( bicycle chains ) bike chain jewelry, wallet chains and skull jewelry. Men's bracelets but also unisex. Be eco-friendly in style. Stainless steel plus highest grade materials only.

Bike Chain Bracelets - Wallet Chains - Skulls

Monday, October 21, 2019

How to Grow Your Brand With Influencer Marketing in 2020

How to grow your brand with influencer marketing in 2020

In order to build your business you need to have proper marketing. No matter how good your business is, you won’t really be able to get any results if your marketing efforts are subpar. And this doesn’t just mean one aspect – you can’t just rely on your website, or on physical ads, the radio, or even TV (If you can afford it). Covering every aspect means getting in line with the times understanding what is popular today, what gives you the best results and options. One of these important aspects is influencer marketing.

Namely, influencer marketing is vital nowadays. Social media is now an everyday part of life, not just something “those young people” did. No, it’s much more ever-present, and ubiquitous. What you want to see, what you want to accomplish, is getting a right influencer on board and having him or her promote your business.

What is an influencer marketing?

Now, the term influencer has been thrown around a lot nowadays. However, it has in one form or another existed for decades, if not more. Only today has it been tied directly to social media, has it received the name it has.

To put it simply, an influencer is a person who has influence in your field. This definition can be expanded a bit more, in the sense that this person has, specifically, influencer over a wide consumer audience. These people have broken through in their field, or something relating to your field, and made a name for themselves. Perhaps they have done so through raw knowledge and success, or perhaps they simply have a great deal of charisma (but still better than average knowledge of the relevant area). Fitness experts and gurus promoting your health drink, gearheads saying how good your tools are, fashionistas wearing your new line of streetwear…

Now, this is how it all looks like. Les say you have an influencer who has proven himself as very knowledge and successful in the coffee machine industry. We know, a very niche subject, but the primary point here is focusing on niche subjects – better to have 1000 dedicated followers online than 10000 people who will just hike up your bounce rates.

Now, back to the coffee machines. You yourself are creating coffee products – perhaps growing and importing beans, or maybe selling some espresso makers. You come in contact with this person, they like your products, and then they promote it on their social media. Boom, you just got his or her entire audience looking at your website, your goods. You essentially opened yourself up to a huge audience with one simple gesture. Any good marketing strategy and budget needs to have some room for influencer marketing.

Now, putting all this into practice, getting the best for your brand thorough influencer marketing, can all be found below.

Instagram is still vital

When people think of influencers, they think of Instagram. Now, they have good reason to do so – this platform does serve as a home for many influencers out there. We need to point out, though you are probably aware of this fact, that many people call themselves influencers, while just feeding their narcissism on this platform, all the while not contributing to anything, not even knowing anything about their chosen field. These are not the influencers we are talking about.

Now, as always, social media is king when it comes to online marketing. For example, in 2017 there have been around 1.5 million influencer related posts on Instagram. Instagram related, in that they promoted a product, a service, or a company. This is an amazing and intense source of advertising, a platform you should not miss out on.

In fact, Instagram is so strong that it reached one billion active users on a monthly level in 2018. These numbers are astonishing, they represents a global market that never existed before. And this is all with good reason. It’s simple, it’s direct, and it gives you clear visual content. And of course, it has the insane popularity that we mentioned above.

These reasons make it amazing for growth, as well as making it very useful, and sought after, platform for influencers and marketers – it’s what makes it a magnet for influencers, both relevant and not.

Stick to your field, strike a deal

Growing your brand through influencer marketing means sticking to your field, and getting a good deal. It means you need to get the right influencer with you. We consider this as relevant both in terms of exposure, and in terms of gaining actual success with their audience.

Namely, the entire goal of influencer marketing is you gaining some traction and influencer with their audience. You want to get some of their people to also be interested in you. And you can’t just accomplish this by having this person say “this is a trusted brand, I like them”. The audience of this influencer might hang on every word he or she says when it comes to their field of expertise, but there is no reason they would listen to what they have to say when it comes to something entirely unrelated.

So, you need to stick to an influencer that know what he or she is talking about. Of course, this also means that your product or services need to be up to par. You can always sweeten the deal, offer some free merch, or get them on your marketing team. But at the end of the day, they need to honestly believe that what you offer is good.

Broader promotion

Your marketing efforts with influencers don’t just have to centre on the influencers themselves. Rather, you can have them spearhead a larger, broader marketing strategy that include multiple things. Set up a marketing campaign that lasts for several months. It can include everything from a slew of online ads that make up a story, to guerrilla street marketing where you offer free goods, custom t-shirt printing, scavenger hunts…

Furthermore, promote your work through various mediums and contents. When you build said content regularly and continually, you can expect greater reach. Now, to come back to video – video is far reaching content that has something rather special – authenticity. Simply put, people believe that video content is more authentic, that it gives a different, more real and specific view of your company and of the influencers. Indeed, it’s much harder to mess with and to modify video when compared to other forms.

Now of course video is nothing new for influencers – just look at the success Instagram has with videos. But harnessing it properly, not just going in blindly, is what you want to focus on. Have your influencer tell several stories, put them on your website, let people see and hear this person say what her or she thinks, don’t just leave it at writing.

Broader content

In line with the previous point, you want varied content. Video is of course great, but you can also get great results with gifs or webms. Short bouts of content, a burst of information provided by an influencer can serve as a nice boost to your sales and your efforts.

Of course, images themselves also matter. Content wise, you should experiment with infographics. Memes are tricky territory – if done right (look at the success of Wendy’s twitter account) you can get amazing results. However, if done poorly (which happens 99.9% of the time), you will throw off a great deal of your younger audience and, simply put, embarrass yourself.

Spread out to other platforms

Instagram is the kind of this type of content, you can’t really do much about that. However, that doesn’t mean that you should just stick to this platform, and be done with it. Spread out your marketing budget, don’t just invest all your money and time into one field. Rather, try out other platforms. Facebook is a must, as is twitter. See if your influencer can promote you here.

Next, Tik Tok is here to stay, and tapping into this market will give you access to a much younger, fresher audience. You might find influencers here as well.

Then there is YouTube. While this platform has gone through some trouble in the last couple of years due to monetization issues, it’s still a valuable platform. Often you can find influencers and YouTube personalities reviews certain products and services, giving genuine assessments and valuations of what certain brands have to offer. Unlike Instagram, where the videos don’t last that long, YouTube offers the opportunity to place much longer formats, and much more detailed troves of info.

Conclusion

A good influencer can help your brand gain a much broader audience, help you get found out by people who never knew you existed. People with the right amount of clout, individuals who can promote your work quickly and easily, influencers are a godsend for any company, young and old. However, do think about the type of influencer you should get.

Stick to someone relevant in your field. Also, Instagram is king, but don’t just stick to this platform – branch out, both in terms of content and platforms. Video, audio, infographics, Tik Tok, twitter, Facebook – all mediums and platforms that allow you to reach success and conversions with an influencer by your side.

The post How to Grow Your Brand With Influencer Marketing in 2020 appeared first on Lorenzo Gutierrez.

from WordPress https://ift.tt/2oTbVX4
via IFTTT

Thursday, October 17, 2019

Best Digital Marketing Companies in USA

via IFTTT

Wednesday, October 16, 2019

How to Create a Marketing Funnel

If you own an online store, your main goal is obviously to get people to buy your stuff. The number one way to do this is to draw people into your website by creating a marketing funnel. This might sound complex from a distance, but when you get into it, it’s actually pretty simple. In case you’re looking to boost the sales of your online store, let’s get into how you can successfully build a marketing funnel which helps you do just that.

A Marketing Funnel Has Three Stages

Any successful marketing funnel can be broken down into three stages. Much like how an actual funnel works, a marketing funnel works by drawing in a lot of visitors who will then be trimmed and filtered out into customers that come out the bottom.

The top of your funnel will be designed to gain as much visibility as possible. It will include marketing efforts on channels like email, social media, blogs, and if you can manage it, big media. Sending out emails to names you already have on your list should be one of your first steps. Posting content on social media like videos, infographics, comments on other influencer’s posts, and more should also be another one of the first things you do when trying to build a marketing funnel.

Designing the top of your funnel gives you the chance to showcase your expertise or knowledge in the field. Remember that the people who are drawn into the top of your funnel are not yet ready to buy products from you, they are simply just learning who you are. This is why certain tactics like creating quizzes, videos, and contests, are so important during this stage.

By disguising your marketing as a value-providing piece of content, you can get potential customers familiar with your brand without making them feel like you just want to sell yourself to them.

Starting an informative, entertaining blog that is SEO optimized would be another smart move. SEO can eventually help you draw in tons of new visitors once you’ve built up a nice cache of content. Done correctly, it can help you get a reliable source of steady traffic to your site as well if you can get your pages ranked highly enough.

There are a few different ways you can measure the success of the top of your marketing funnel. Sessions, % new sessions, bounce rate, and traffic per channel are all metrics you can use to determine how successful your marketing efforts are in this phase of the funnel.

Sessions is another word for views or visits. This is your website traffic and is a very useful metric for determining success. Your % of new sessions shows you how many of your visitors are first-timers, allowing you to measure how much NEW traffic you’re bringing in. The bounce rate of these sessions is a metric that tells you how many of your visitors left without taking any type of action on your website. You’ll want this number to be as low as possible. If it’s high, it could mean your content isn’t engaging enough.

And finally, your traffic per channel will tell you how much traffic you’re getting on each individual marketing channel. This includes social media, organic traffic, email, direct, and more. This is one of the most important metrics to use because it shows you where your efforts are working and where they aren’t. Assuming your process is solid, you can then extrapolate which channels you should spend less time and energy on, and which channels you should double down on and invest more resources into.

Paid advertising is another crucial variable in your marketing efforts at the top of your funnel. This is a great place to invest in big, right away. Paid advertising guarantees your ad will be placed in front of as many faces as you’re willing to pay for. You can pay for advertising on Twitter, Instagram, Facebook, and other social media outlets like YouTube, Stitcher, and more. Picture ads, video ads, and audio ads on podcasts are excellent places to begin, and are one of the most surefire ways to generate visibility among your target audience.

Moving Down the Funnel

Once you’ve got all these channels covered for bringing in new traffic to your site, you need a way to get people to give you a piece of information you can contact them with. Email addresses are the most common thing that people shoot for here. This is the second stage of the funnel and it’s designed to build leads.

In order to get leads, you’ve got to offer exclusive content that only “subscribers” can get. This includes things like downloadable PDFs, eBooks, free mini-courses, webinars, free trials, demos, private communities, and more. Pop-ups on your site are the best way to deliver these offers, but it can also be done through email marketing, remarketing, and other methods.

As with the top of your funnel, there are certain metrics you can use to track success in the middle as well. These include your visitor-to-lead conversion rate, your overall number of leads and the growth of your email list, and your click rates and email open rates.

The visitor-to-lead conversion rate is a metric that tells you how many visitors that came to your website actually provided you with their email address or another contactable piece of information. This can be tracked by viewing your popup form tracker, if that’s what you’re using to capture leads. If not, it can be tracked by using Google analytics goals.

Your overall number of leads can be tracked in various ways, the most common being your email list. Any tool you use for capturing leads, however, should be able to provide you with this information.

Your email open rates and click rates will help you see how engaging or relevant the content you’re sending to your leads is. Email marketing is the easiest and most effective way to nurture your leads. By looking at the metrics that every email marketing service provides, you can easily determine how much success you’re having on this front.

Remember, your funnel should be customized to your specific needs and marketing strategy, but you need success in all three phases if you want to see real success. Unless the products you sell are extremely expensive, then, much like a real estate agent or a car salesman, you only need a handful of sales per year to be wildly successful.

The bottom of your funnel is designed to get your leads to become customers by purchasing products. Testimonials, sales pages, and launch emails are common examples of what you’ll find at the bottom of a marketing funnel. Bundling products, upselling the customer, and feigning scarcity are tactics you can use to maximize your profits at this stage.

As you probably guessed, there are a variety of ways to determine your success at the bottom of your marketing funnel. The most obvious of these is your overall revenue. If business is good, chances are you’re performing up to snuff. This can be deceiving, however. Oftentimes you might be making a decent profit off of your business, but you could be making much more, so other metrics are also needed to provide you with a complete picture of how you’re doing at the bottom of your funnel. The number of NEW customers, is one of these.

Another metric to look at is the total lifetime revenue per customer. This metric will help you average out how much money you make from each new customer, on average. Higher numbers here might compel you to focus more on retargeting and upselling to your existing leads, while lower numbers might spur you to focus more effort on drawing in new customers. This metric is a good one to check every once in a while, but don’t check it daily, as there will be a lot of variance.

Your conversion rate is the most important metric to check because it shows you how successful you are at turning warm leads into customers. The way you keep track of this number will depend solely on what you use to convert your leads. If it’s an email sequence, check your conversions during the period in which the emails are sent out and opened. If it’s a sales page, google analytics goals is the place to go and see how many of the people who made it to your sales page ended up buying from you.

Try Everything to See What Works

In general, you’ll want to use all of the channels and tactics we’ve covered to start with. But, as you go, look for what is having the most success and what isn’t. This way you can customize and perfect your marketing funnel by putting less energy or money towards areas that aren’t performing as well as others.

If done correctly, you’ll be extremely successful before long. Make sure to check all the relevant metrics for determining success, and remember to adjust your marketing efforts in each phase of the funnel as you see what works and what doesn’t.

Marla DiCarlo is an accomplished business consultant with more than 28 years of professional accounting experience. As co-owner and CEO of Raincatcher, she helps business owners learn how to sell a business fast so they can get paid the maximum value for their company.

The post How to Create a Marketing Funnel appeared first on Lorenzo Gutierrez.

from WordPress https://ift.tt/2MPauRc
via IFTTT