Tuesday, June 23, 2020

How a Digital Marketing Strategist Can Help

A digital marketing strategist can help your business grow in a number of ways.
Below are some of the top ways I think they can help.
  1. They can help create an effective marketing strategy.
  2. They can help optimize your website for search engines SEO. Better SEO means better Google rankings.
  3. They can create a content calendar for content marketing. A content calendar lays out the plan on when posts are scheduled to be published.
  4. They can run digital marketing ads on Facebook and Google.
  5. They can optimze your website for conversions. Instead of paying for more ads optimize and leverage what you already have.
  6. The can setup a chatbot in your website. This helps get the conversation started on your website with your potential customers.
  7. They can help with reputation management so that when someone searches for you online you look good. Read more here.

Tuesday, March 10, 2020

Sunday, March 8, 2020

5 Best Marketing Ideas for Healthcare Organizations

Marketing is the key to selling a business’s products and services, including the healthcare sector. It is significant that the marketers keep up with the latest technologies and strategies that emerge in the market if they wish to meet their targets. Medical offices and healthcare organizations must come up with suitable approaches that include a presence on the internet. Here are five effective healthcare marketing strategies that can help your healthcare facility to attract more patients:

    5 Best Marketing Ideas for Healthcare Organizations

    Tuesday, March 3, 2020

    Healthcare Marketing 101

    Healthcare organizations consist of clinics, hospitals, dental offices, and more. They are important and vital to society. When you are injured or need to seek a medical professional you want to get professional and prompt treatment locally.

    Healthcare marketing is the process of marketing your practice, hospital clinic to acquire new patients and grow your business. The reasons you might want to engage in healthcare marketing is because the healthcare industry is competitive. If you want your business to keep up with the competition and not get left behind you need to engage in healthcare marketing.

    There are different channels where you can market your health are organization. You can do traditional marketing or digital marketing. Most organizations opt for a hybrid of both or just focus on digital marketing because it is so effective.

    Common traditional marketing techniques for healthcare organizations are:
    -       TV Ads
    -       Radio Advertisements
    -       Print Advertisements
    Common digital marketing techniques for healthcare organizations are:
    -       SEO
    -       Email marketing
    -       Social media marketing
    -       Content marketing
    -       YouTube marketing
    -       Google Ads
    -       Programmatic Ads
    Digital marketing in my mind gives you the best results. With digital marketing, you can track your results and this is something that is hard to do with most traditional advertising methods. Think about it if you are running a TV or radio ad how difficult it would be to track ROI?

    Read our healthcare marketing pages:


    Friday, February 28, 2020

    What Is A Full-Service Internet Marketing Company?

    Using a full-service marketing company can be beneficial for a number of reasons. Are you unfamiliar with what a full-service online marketing service can do? If so, check out the useful information below.

    What Is A Full-Service Internet Marketing Company?

    Sunday, February 23, 2020

    Content Marketing Tips for 2020

    In this article, I am going to discuss actionable content marketing tips that work in 2020. For expert content marketing services go here.

    1.     Make sure to check for grammatical errors
    This is important no on want to read content that is misspelled and it makes you look unprofessional. 
    2. Focus on actionable content
    People want to read content that is actionable. Actionable content means that people can take action and do something with it. Such as improve a skill or learn how to do a particular task. 
    3. Give away free value
    Don’t hold back what you know. By giving away free value in your content your readers will be able to trust you and know you are the true expert. Don’t worry about people reading and doing it themselves these are not the people you want to focus on. You want to focus on the people who have money to spend to get this done right. Most are willing to do the second to save time and money.
    4. The bigger the content the better the performance
    Studies have shown that larger content performs better. So, try to aim for 2,000 words plus some of my articles I even go over 4,000 words. 
    5. Optimize your h tags
    Your h tags are also known as your headings. H tags can be in h1,h2,h3,h4,h5. These all send signals to Google on what your site is about. You want to include your appropriate keywords in this area. Try not to overdo it or stuff keywords but make it sound natural.

    Wednesday, February 19, 2020

    7 Luxury Brand Marketing Strategies to Know in the Digital Age

    Recent studies claim that 58% of retail sales will be influenced by digital by 2023. These trends have been changing marketing for luxury brands for good. As luxury customers are performing research and making purchases online, the need for print and display advertising has dropped. To survive and stay competitive, luxury brands need to adapt to the ever-growing digital age. 

    7 Luxury Brand Marketing Strategies to Know in the Digital Age