Healthcare Marketing Agency

Attract the Right Patients with Highly Targeted Inbound Healthcare Marketing.A Results Oriented Healthcare Digital Marketing Agency for Growth



Healthcare Marketing Agency

Hispanic Marketing Agency | Latino Digital Advertising Constant

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Hispanic Marketing Agency

As a full service Hispanic marketing agency we provide a wide range of digital advertising services for the Hispanic and Latino audiences.



Hispanic Marketing Agency

Political Digital Marketing Agency | Political Advertising Company

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Political Digital Marketing Agency

We leverage data and analytics to give you the election outcome you want.

In the society we live in everybody is online now whether its on Google or social media sites like Facebook and that’s where we strategically target your voters with custom built campaigns. 

https://www.lorenzogutierrez.net/political-digital-marketing/

How to go Viral on Social Media & Instagram

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How to go Viral on Social Media

Want to learn how to go viral on social media? In this article we list 7 steps to take that all this big influencers are using to grow their social media traffic right now in 2019. Going viral on social media can lead to huge sales, leads and more opportunities for your brand.

https://www.lorenzogutierrez.net/2019/01/how-to-go-viral-on-social-media/

Landing Page Design – 11 Tips for Success

To maximize Pay Per Click campaigns’ performance and to enhance the Return on Investment of your company, it is very essential to create an excellent landing page. Since the landing page is considered a cornerstone for successful as well as effective online marketing, thus it is mandatory to make it unique.



https://tribulant.com/blog/marketing-social/landing-page-design-11-tips-for-success/

Digital Marketing Consultant Lorenzo Gutierrez

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The Beginners Guide to Instagram Influencer Marketing

"You might’ve heard about the marketing strategy called Instagram influencer marketing. According to the Digital Marketing Institute influencers are trusted by millions of consumers, and marketers are paying attention. It turns out 86% of them used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. Influencer marketing is a great way to drive more targeted traffic to your website.



Instagram influencer marketing is especially popular with Shopify stores or at least it’s the method that drop shippers use to generate traffic and sales. So, if you are running an online store this might be your solution. You want to use a reliable and consistent strategy which is going to help your business grow."



https://picante.today/latest-news/2019/07/24/61593/the-beginners-guide-to-instagram-influencer-marketing/

10 Ways to Boost Your Brand with Social Media Stories

Social media has established itself as a wonderful platform that binds everyone together at one place. Whether you are a marketer, an entrepreneur, a millennial, or a designer, your foremost aim is to connect with your people – people who trust you. And how would you do that? Stories…!! Your people are mad about Stories as they are an exciting part of their lives since infancy. They react to each and every Story they come across in the same way they did when they were kids. This is what actually social media utilizes to impress its followers. Snapchat, Facebook, Instagram, WhatsApp, to name a few are all leading through their featured Stories even more than the newsfeed. What do your people first look for when they open any of these apps on their phone – Stories, “what their connections are up to”. This curiosity is something that works as your social media marketing arsenal. How ?



10 Ways to Boost Your Brand with Social Media Stories

Author Lorenzo Gutierrez on BizCatalyst360

Lorenzo Gutierrez MBA is a digital marketer from California. He works as a digital marketing consultant helping companies to grow their revenue online with cutting edge digital strategies. His industry experience comes from 2 years working in corporate and 6 years running an agency. Lorenzo has an MBA in Strategy and Management which he received in 2013 from Western Governors University. In regards to his certifications he holds two from Google; one in Google Ads Fundamentals and the other in Google Search Advertising. Lorenzo writes on a wide range of marketing topics for a number of publications. In his spare time, he gardens, hikes and unwinds with some good music. Connect with Lorenzo on any of his social media accounts.



https://www.bizcatalyst360.com/author/lorenzogutierrez/

Author Lorenzo Gutierrez on ClicktoTweet

Digital marketing consultant Lorenzo Gutierrez works with brands who want to scale and grow their revenue online. He uses SEO, PPC, and other inbound marketing techniques to increase his clients sales and leads.



Lorenzo Gutierrez

9 Traits of Successful Small Business Owners in 2019

When you look at successful small business owners and entrepreneurs there are several traits that are among the top. In this article we have compiled a shortlist of 9 top traits of small business owners. These traits were selected because the are essential for profitability, growth and development.



Starting up a small business is not easy. Be aware of the harsh realities of the business world. Some ideas may work while others may fail, but much of your success depends on your traits, strategies and how you respond to adversity.



https://www.leadershipgirl.com/9-traits-of-successful-small-business-owners-in-2019/

10 Brands Crushing it with Content Marketing

Content marketing is the quintessential fuel required to grow your business in today’s era. Businesses have to step up on their online promotion or they will be left in the dust by competitors. Marketing through content creation is the perfect fit for small, medium, and even large size organizations. 



https://www.marketmotive.com/blog/discipline-specific/discipline-content-marketing/top-brands-crushing-with-content-marketing

Top 10 Brands Crushing it with Content Marketing 2019

Content marketing is the quintessential fuel required to grow your business in today’s era. Businesses have to step up on their online promotion or they will be left in the dust by competitors. Marketing through content creation is the perfect fit for small, medium, and even large size organizations. 



https://www.marketmotive.com/blog/discipline-specific/discipline-content-marketing/top-brands-crushing-with-content-marketing

Strategic B2B Networking on LinkedIn for Business Development

LinkedIn the largest social network for professionals and now has over 500 million members across the globe. The site is for anybody looking to further their career by looking for new opportunities and connecting with professionals. Linkedin is a powerhouse when it comes to B2B lead generation and marketing. There simply is not another website out there that has that many decision makers in just about every profession. LinkedIn users are educated and earn high incomes. 49% of U.S. adults using LinkedIn are college graduates, and 45% of them earn over $75,000 a year, which is more per year than Twitter, Pinterest, and Instagram users (Pew Research Center).



The value of networking for your business cannot be emphasized enough. Many successful businesses have excelled because of networking just on LinkedIn. In fact John Hawkins, Executive Coach, Consultant & Speaker went on to make 50K by using many components of this strategy and that’s not it Bill Prater, a Business Coach based in Seattle, Washington, was struggling to get clients Within 60 days of applying on LinkedIn, Prater had landed a new client worth $90,000 USD, along with several other new clients for his lower-tiered coaching programs.



Strategic B2B Networking on LinkedIn for Business Development

Top 10 Cybersecurity Companies in the USA (2019) - How to, Technology and PC Security Forum

Cybercrime has been a serious matter of concern for businesses across the world. The USA is not new to it. But when cybersecurity is taken into consideration, the companies in the USA never leave a stone unturned in providing cutting-edge...Read more



Top 10 Cybersecurity Companies in the USA (2019) - How to, Technology and PC Security Forum

5 Content Marketing Ideas for Better Lead Generation

Content marketing for lead generation can seem like a daunting task. But it doesn’t have to be. As a marketer, you must have gone through customer experiences with your brand. An important aspect that governs the decision of the customer while purchasing a product of your brand is trust.



https://www.manta.com/resources/small-business-tips/5-content-marketing-ideas-better-lead-generation/

Crucial Considerations When Drafting a Social Media Content Calendar

There is nothing quite as difficult and time-consuming as trying to come up with showstopping, unique content. What’s can quickly become even more time-consuming is trying to figure out the best strategy to market your content, and how often to release it. In hindsight, not many people would have anticipated



https://www.designwizard.com/blog/guest-blogs/social-media-content-calendar/

5 Advantages of Influencer Marketing to the Bar & Restaurant Industry

A study by “Ironroots” shows that with the right influencer, restaurants could generate an estimate of $17.50 with every $1 that is being spent on influencers. Since the social media influencers have already built a higher degree of trust among their numerous fans & followers, they are an ideal platform for marketers, including those in the restaurant industry.



http://nextrestaurants.com/social-media/5-advantages-of-influencer-marketing-to-the-bar-restaurant-industry/

How to Get More Blog Traffic With These 20 Actionable Tips: The Definitive Guide

‘To blog is to share, connect, create and inspire.’



As a blogger, your journey will be filled with confusion and excitement. The former can be frustrating – especially when you do not see any traffic on your blog.



The latter is a pleasant feeling because as soon as you find visitors, your heart will be filled with joy and there will be hope!


https://www.billacholla.com/blog-traffic/

Best WooCommerce Themes Of 2019

WooCommerce interactive themes make it a breeze to build a great looking online store. This article covers the best WooCommerce themse of 2019.



https://ecommercetips.org/woocommerce-themes-ecommerce-website-design/

6 Digital Marketing Tactics to Drive Your B2B Ecommerce Business

Being in the B2B ecommerce space is competitive as the larger companies have bigger budgets to crush smaller competitors. By using reliable and cutting-edge digital marketing strategies, however, you can compete with the larger brands.



https://www.cleverbridge.com/corporate/6-digital-marketing-tactics-to-drive-your-b2b-ecommerce-business/

Infographics and How to Use Them in Link Building in 2019

Over time infographics have gained popularity online. All of this is because infographics provide long information very precisely and in a very short time. Since they gained so much popularity in the digital world, people are adopting infographics for link building as well. This article aims at providing you with thorough knowledge of infographics and how they are helpful in link building.



https://seo-hacker.net/tribe/infographics-link-building-2019/

Speed Up your WordPress Website with These 6 Tips

If the website takes a long time to load it also affects the ranking of the website on search engines, because search engines want their visitors visiting websites that load instantly.

Now today people want instant results and they do not want to wait so you must make sure to speed up the website.



Speed Up your WordPress Website with These 6 Tips

7 Tips for Creating New Content

The world of marketing felt a seismic shift once businesses realized the power of the internet. While the earliest efforts of internet marketing were just a new vehicle for broadcast marketing, the current trends for digital is content marketing. According to Lee Odden at TopRankBlog.com, trust building with your clients will be one of the major opportunities that marketers in 2019. Can explore. But how does an organization build trust with potential customers. In a word, content.



Content has broad connotations. For old-school marketers, content immediately conjures up thoughts of long-form, written articles. And while there is still a place for a well-written piece that promotes a product or service, savvy companies are getting creative and looking to new styles of some trusted concepts. To help you get a leg up on the competition, we’ve compiled seven tips for creating new content.

https://www.fiund.com/7-tips-for-creating-new-content/

10 Brands Crushing it with Long-Form Video Marketing

In this digital era, every business is trying to promote to the fullest, and there is no better place to promote globally than the Internet. With constant innovations in marketing methods, individuals and companies have converged together on video marketing. Videos are the customizable way of sharing loads of information that is easily digestible.

https://irishtechnews.ie/10-brands-crushing-it-with-long-form-video-marketing/

Exposing The Myth of The Young Entrepreneur – 45 Is The Average Age of a Startup Founder That Is Successful

A myriad of people who have entrepreneurship skills launch their companies at a very young age. Entrepreneurship is a new trend these days and almost everyone runs his/her own business. Take for example the co-founder of Facebook, Mark Zuckerberg who launched his company in his twenties and which is now one of the most successful companies in the world and has made him a billionaire.





https://businesspartnermagazine.com/45-the-average-age-startup-founder-that-successful/

Speed Up your WordPress Website with These 6 Tips

According to the data from Google, half of the visitors leave a website if it takes longer than 3 seconds to load. If the website takes a long time to load it also affects the ranking of the website. Learn how to - Speed Up your WordPress Website with These 6 Tips



https://www.techcolite.com/speed-up-your-wordpress-website-with-these-6-tips/

Which is Better for Business in 2019 – SEO or SEM

Both these two techniques, SEO or SEM positively affect digital marketing but in different ways. SEO is aimed at making the website visible in search engines. This involves improving the website ranking, traffic and increase awareness in the google index. https://www.skillzme.com/business-in-2019-seo-sem/

8 Essential Traits of Successful Entrepreneurs

Entrepreneurship appears to be a trend at the moment. I see all over social media of so many so-called Web entrepreneurs. From the outside it may seem glamorous but I know from experience it’s a grind filled sleepless nights and several highs and lows.

http://webpreneurshub.com/essential-traits-of-successful-entrepreneurs/

5 Digital Marketing Strategies for Small Businesses -

Big brands spend thousands a day on their digital marketing with paid media, banner ads and huge Google Ads budgets. Digital marketing for small businesses is different as every dollar counts. Small businesses need to be able to quickly make a return on their marketing investments.

5 Digital Marketing Strategies for Small Businesses -

How to Write Content for SEO – Pillar Pages

Writing a pillar page is not as easy. A pillar page is the basis on which a topic cluster is built. Follow this tips to write better content for pillar pages.

http://www.seoshouts.com/write-content-seo-pillar-pages/

18 Tips To Improve Your YouTube Channel

There are over 5 million videos being watched every single day on Youtube. Additionally more than 500 million hours of videos are watched on YouTube each day [Source]. Your potential customers are on Youtube and if your business is not you ought to be. In this article we discuss tips that will help to improve your Youtube channel.

18 Tips To Improve Your YouTube Channel

11 Tips for Improving Your Content Marketing Strategy on Instagram

In this article 11 tips for improving your content marketing strategy on Instagram are discussed. These are tips you can take action on today to help improve your instagram following, engagement rate, leads and sales.

http://tweakyourbiz.com/business/social-media-marketing/content-marketing-instagram

5 Graphic & Web Design Trends for Brands in 2019

Trends come and go and some are here to stay. Last year brands took more risks with their graphics and website designs.

https://www.emarketed.com/blog/5-graphic-web-design-trends/

Authentic Content Marketing: How It Creates Trust with Your Brand

Learn how you can create trust and authenticity with your brand through content marketing.



http://www.copyproblogger.com/authentic-content-marketing/

15 SUPER QUICK AND EASY CONTENT MARKETING TIPS

Making a name on the Internet can seem very difficult. There are many pages competing for a place in the search engines, all in order to increase traffic and also for the fact that this is paid in conversions.  http://www.digitalmediaghost.com/publication/15-super-quick-and-easy-content-marketing-tips-that-will-boost-traffic

6 Ways to Invest in New York Real Estate

New York is one of the most exciting and dynamic cities in the world. Real estate here is well-known for offering up an abundance of investment prospects. Being one of the most famed cities in the world, New York City real estate has exclusive investment opportunities for everyone.



6 Ways to Invest in New York Real Estate

Digital Marketing for Startups: What to Know About Local SEO

Most people conducting local searches are at the purchase stage and looking for a quick solution. This is why any startup with a local clientele needs to commit to meeting important local SEO metrics to be in the face of local searchers as much as possible.

Here is what you need to know about starting your local SEO marketing campaign correctly.

Digital Marketing for Startups: What to Know About Local SEO

Why SEO is Important for a Small Business

For small businesses, it is important to remember that about 80% of potential customers use the internet to search for the products and services they need. Therefore, if your business does not have a considerable online presence, you are preventing people from finding you each and every single day.



Also, in today’s busy online world, businesses need more than a simple website to draw in customers. The days of simply having a homepage with a bio and your business hours are over.

https://goldsealseo.com/seo-important-small-business

Why SEO is Important for a Small Business

For small businesses, it is important to remember that about 80% of potential customers use the internet to search for the products and services they need. Therefore, if your business does not have a considerable online presence, you are preventing people from finding you each and every single day.



Also, in today’s busy online world, businesses need more than a simple website to draw in customers. The days of simply having a homepage with a bio and your business hours are over.

https://goldsealseo.com/seo-important-small-business

YouTube SEO Tools to Boost Your Ranking For 2019

You have your channel, you’ve created amazing content. No rankings, you only have two subscribers. Find our best youtube seo tools for boost your ranking.



YouTube SEO Tools to Boost Your Ranking For 2019

How to Build a Personal Brand ?

Personal branding forms in the minds of people a certain impression about a person. Creating a brand identity is a long and laborious process associated with hard work on yourself. A person who wants to transform himself into a brand should study their strengths well and learn how to use them correctly.

https://digitalmarketing-wiki.com/how-to-build-personal-brand/

Content Marketing Trends for 2019

Product information that is transparent can appear authentic to consumers. A consumer wants brands that they can trust. In the world of business, there are many scams. This is why they need to know which brand is real. This is why authenticity is important to consumers. Numerous studies have shown that consumers are willing to pay brands with a good reputation. Some of the interesting examples of such content writing are given below:

TOMs shoe is famous for one of their marketing ideas named ‘one for one’. In this initiative, one pair of shoes will be provided to children in need for each purchase. The content made it clear that what they are willing to do here.

Another similar approach was made by Southwest Airlines. In this content, they provided information on ‘how to outsmart airline fees’.

http://shaneatkins.co.uk/2019/03/20/content-marketing-trends-for-2019/

How to Create an Influencer Marketing Campaign

Influencer marketing introduces a new way to use social media to promote your brand. Learn how influencer marketing can help your business stand out and reach a wider audience.



How to Create an Influencer Marketing Campaign

10 Proven Ways to Increase Google Ads Conversions

We’ve scoured high and low to find you the most effective ways to improve your Google Ads conversions without spending thousands of dollars, and with minimal technical know-how.





https://propelyourcompany.com/increase-google-ads-conversions/

3 Travel Brands Crushing Influencer Marketing

3 Travel Brands Crushing Influencer Marketing



In the past, when brands sought to market a product or service, they would pay a celebrity to endorse it. Now, with the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing.

https://socialhospitality.com/2019/05/3-travel-brands-crushing-influencer-marketing/

Tips for Starting an Influencer Marketing Campaign

Nobody in their right mind would have predicted the importance of social media influencers two decades ago. If anything, people like Pewdiepie and Logan Paul were considered the outcasts of the marketing and advertising sphere. Today these internet celebrities can command eight figure sums for their tweets, Instagram stories, snaps and YouTube videos.



Tips for Starting an Influencer Marketing Campaign

12 Marketing Podcasts That Will Uplift Your Business

This method of Podcast to reaching customers is often more affordable than traditional advertising methods because you can do it on your own and effectiveness of this method is much higher that will surely uplift your business.



https://thenextscoop.com/marketing-podcasts-uplift-business/

Healthcare Advertising Agency: 10 Things to Look for Before Hiring

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Healthcare Advertising Agency: 10 Things to Look for Before Hiring

A rule of thumb in hiring a competent healthcare advertising agency is to start searching right away. Farsightedness in terms of hiring a quality healthcare advertising agency is necessary. It has been noted that the initial set-up and the selection process will take much longer than any other step.

You have to keep in mind that the searching and selecting process would be cumbersome. Especially, if you have not done something like this before, it will prove to be much harder. In the beginning, you might fall a couple of times. Impulsive and random acts might happen, making you really devastated.

Therefore, it is important that you keep a thorough check on a few things just as you start. So, in order to avoid erratic damages, you must have a look at these few ideas before you hire a healthcare advertising agency:

What a perfect healthcare advertising agency looks like?

1. Carefully judge the philosophy of the agency

A competent agency will always look forward to developing a strong relationship with their clients. Such an agency would be enthusiastic to revolutionize, they would think out of the box, and would make you involved in each and every task.

Their philosophy would be collaborative and thus powerful energy would be inculcated into the attitudes of the agency employees.

Your current needs, as well as your future needs, must be tackled by the agency

A healthcare advertising agency must know what you are going through today and what you will eventually face tomorrow.

There are many agencies that take pride in a particular skill set. However, a few agencies have now expanded themselves and are involved in a number of other services such as Public Relations, Social Media Management, Digital Marketing, Direct Marketing, Customer Service and many others.

Therefore, you might actually fail to judge what actually your requirement is. What your requirement would be for present and what your requirement would be for the future?

Goal management is the key for you. If goals are completely clear in your mind, you will hardly face any issue in hiring a healthcare advertising agency. When you will have clarity in terms of your objectives, you might end up selecting a big fish. So, keep all these points in mind while you select a healthcare advertising agency.

2. Indulge in building enduring relationships

A connection with a healthcare advertising agency is similar to a relationship. Relationships are never short-term. Relationships are endless bonds with continuing efforts into making the relationship stronger than ever. Similarly, you should look forward to building a strong bond with the agency.

Basically, you should try to initiate an agreement of at least a year with the selected healthcare advertising agency. During this period, endeavour to strengthen the relationship thereby achieving the formulated goals one by one.

3. A competent agency will never produce bogus attempts

Related Post:12 Healthcare Marketing Strategies

A good and renowned healthcare advertising agency knows when it is the best time to form an agreement with the client. A competent agency will never overload themselves. They will keep their direction pretty straight so that the agency can gain success.

There are so many instances when the agency will not work with you. They might be having a lot of business right now and taking more could affect them. They might be thinking about consistency with their present clients. They might be exploring new endeavours.

So, in such cases, the agency would be honest with you. They would not take up your assignment and would be really clear with you.

4. Conflicts are part and parcel of the game, pledge to solve them immediately

Conflicts run side by side just as you proceed to conduct business with the healthcare advertising agency. It is not only the case with a healthcare advertising agency rather every client-agency relationship faces timely conflicts.

The conflicts could be about different matters such as sometimes the agency might not be able to deliver on the deadline, sometimes the idea differences cause conflict, and sometimes the budget could be an issue.

However, understanding that these issues are inevitable thereby, pledging to solve them immediately is the best thing to do. The early resolution of the conflicts is the key. Ignoring the conflict might prove to be deadly. Therefore, confront it and solve it.

5. Measurable Results and specific figures to be provided by the agency

A thorough, professional and skilled healthcare advertising agency would always bank upon providing you with measurable results. They will never make you see false dreams that can never be fulfilled. Such an agency would provide you with results that you could easily measure. So, the right results will always be there in front of you.

Many agencies misguide clients by claiming ‘certified results’. So when the results are not satisfactory, the ending is quite bitter then. Make sure that you do not end up falling into the trap and select an upfront and honest healthcare advertising agency.

6. Experience matters a lot

Experience can pick you from the ground and can take you to the sky. Experience matters a lot. While searching and selecting a healthcare advertising agency, make sure that the agency is experienced enough to tackle the diverse needs of the present hour.

Experience in terms of advertising, marketing, forming plans and communicating ideas is very important. The market is getting diversified on a daily basis. Therefore, when the right kind of experience will be there, it will be a laidback job for the agency to adapt to the distinguished conditions of the market.

Warning: An agency with an inadequate experience is going through a learning curve and will spoil your resources. Also, the appealing, pleasing to the eyes and sparkling ad industry awards should never bamboozle you. You must do your homework well in order to select an appropriate healthcare advertising agency. So, keep experience above everything else.

7. References are mandatory yet you should never rely on it

References are good when you are in search of a competent healthcare advertising agency. References make your work pretty easier and simpler. However, relying on references can prove to be hazardous. You have to keep a few things in mind.

Number one: You should only trust the references that are related to the kind of work you are looking for, the experience that is being demanded by you and the specific skills that you need.

Number two: The references have to be current and up to date. A stale and worn-out reference is of no use to you as it might have been apt for the bygone time but now things have changed.

References are always positive if you keep them in parallel to what your requirements are. Good references can certainly help you out when you are in dire need. Nonetheless, if you are not comfortable with a list of references, you can always call for a second one.

8. Clarity regarding the roles and responsibilities

Related Post: Healthcare Marketing Trends

A team is always huge. However, if the responsibilities are not carefully distributed, problems can occur right away. The roles need to be assigned as soon as possible in order to avoid any kind of pitfall. The members must know who is going to get what.

If these questions are clear and the roles and responsibilities are clearly defined, the ultimate results would fall in the right direction.

Also, it is important to label the most important members that will always be leading from the front. These members are termed as decision-makers. So, make sure that decision-makers are ready from both sides.

9. Do not judge on the basis of the price that is being demanded

Often healthcare advertising agencies keep their price tag extremely low in order to grab as much business as they can. Similarly, many agencies keep the price tag extremely high just to portray their significance in the market.

However, the teaching here for you is that you should never judge an agency on the basis of the price that is being demanded. Always keep experience above the price. Eventually, you will see that experience can bring laurels for you.

Continuously keep on looking for value and experience. Do not get crazy by just looking at the lower price tag. Do your research well and then make a decision.

10. Trust is the first and foremost element that you should never overlook

Hire a healthcare advertising agency and seek trust. Businesses only survive and thrive due to the trust that has been built over the years. Trust is the key that must be held with care. You might give preference to skills, ability, and talents but if honesty is unavailable, your work will never move forward as it has been rightly said so “Honesty is the number one policy.”

To conclude..

Going towards the end, the basic advice for you is to start searching for the best healthcare advertising agency immediately. Never delay your tactics. Carefully pursue the right kind of skillset, indulge in finding the most experienced team and make sure that honesty drives you forward.

The post Healthcare Advertising Agency: 10 Things to Look for Before Hiring appeared first on Lorenzo Gutierrez Digital Marketing.

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10 Healthcare Marketing Trends for 2019

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Healthcare Marketing Trends

It is no longer news that healthcare is totally transformed with technologies that are becoming increasingly sophisticated. Nowhere is this more visible than in the changing trends of marketing in the healthcare niche. For those who are very interested in and keen on making growth the priority for their healthcare businesses, these trends should be closely watched. In this piece, we will be taking a much deeper look at the constantly-evolving healthcare marketing trends.

 Analysts focused on the healthcare sector in the United States have been noticing a steady rise in the spending on marketing strategies from year to year [Source]. These trends are in different areas of the healthcare industry but they seem to be most prominent in areas relating to spiking patient awareness and interactions. There is also a considerable rise in the precise marketing of health-related content.

 These trends are coming up in different ways, they comprise of visible changes in content type on social media platforms, the wide acceptance of tech integration and even the inclusion of machine learning and artificial intelligence. The following sections are going to focus clearly on these trends and also exactly how they are having an impact on the sector

1. Promotion of Healthcare Content

 Gone are the days where healthcare related content is just dumped on the Internet and the owners hope people will stumble upon them. Today, there are active and conscious efforts to ensure that healthcare content is promoted properly and there are numerous good reasons for this. One is that healthcare content online is very popular and it is not a surprise that most patients are always online hunting for details and information relevant to their conditions.

 In ensuring success with the marketing and promotion of healthcare content, it is important that you become really creative and imagine what a typical patient is most likely to search for. It is based on this that the whole marketing campaign will be focused on.

 Patients usually care about knowing what exactly is wrong with them after noticing some signs and symptoms. But that is not all, they also care deeply about where they can get excellent medical care and attention and they are very picky about this – they usually want the very best and most experienced doctors and healthcare providers to attend to them. Once they are able to find a reputable medical professional, the next line of action is usually trying to get an appointment in the shortest time possible.

 Therefore, any healthcare content marketing campaign must take these fundamental queries into consideration in order to record any significant and tangible. You must be able to visualize what is going on in the minds of the patients and then develop content that will address their needs. There are several ways this goal can be achieved.

 First is that the content that will be presented on the website should be based on the questions that patients typically ask during actual physical visits and appointments. That way, when they are searching for answers using the search engines, the content will make a lot of sense to them by flowing better and naturally. Implementing very informative and catchy landing pages is another strategy that can be used to get good results.

 2. Evolution of Smartphones

 Mobile Phones: Today, there are billions of people across the globe that will surely go crazy if they spend ten minutes without their smartphones. In this era, you will rarely see anyone without a smartphone. And it is because technology companies and medical professionals are so smart and intelligent that they have decided to make the smartphone an integral part of the changing trends in the healthcare sector.

 Patients can now get considerable access to all kinds of healthcare services and medical attention simply by pressing a few buttons on their phones. Apart from using these electronic gadgets to communicate with their doctors, nurses and other caregivers, patients also now have countless beneficial medical and health software apps (applications) on their devices.

 With searches for medical details and information now made very easy with the use of smartphones, many people now prefer to get across to their medical doctors and caregivers directly via the same electronic gadgets. This is a trend that is on an upward spiral of late relating to this type of communication between the patients and the health professionals. From all indications, this is one powerful trend that is bound to continue with its meteoric rise.

 3. Increasing Focus on Millennial’s

 Millennial’s definitely mean different things to different people but what is for certain is that the healthcare industry is placing increasing focus on them. As a result of the fact that millennial’s are far more health-conscious due to exposure and will need to build their own families because of their age, they form the core of the target by healthcare companies.

 

 

4. Search Engine Optimization

 Another trend that has been very prominent in healthcare marketing has to do with search engine optimization. Yes, the digital world is experiencing this shift big time. For those who may not be aware, search engine optimization is extremely important to the healthcare industry. When you realize the fact that almost 90% of people directly rush to the Internet and bombard the search engine whenever they want to get information on a specific medical condition. This explains why ranking highly on search engines like Google is a major goal for those in the healthcare sector.

 The ways in which healthcare companies and firms rank today on the various search engines have emerged a major trend. Some decide to go for the Local Pack system while some others choose the local search engine optimization system. The choice to go for depends on where the target audience of the healthcare venture. For the former, it is very good in cases where the healthcare business wants to focus mainly on users of mobile gadgets like smartphones. In order to rank well using Local Pack, the business will have to have a detailed profile that explains the business and contains information on operating hours, contact details and even feedbacks left by other customers.

 For the local search engine optimization, the first and one of the most important steps is for the business to perform very well on all the search engines available. However, before this can be possible, there are certain adjustments that must be made on the website itself. For example, the speed, responsiveness, and security of the website must be top-notch in all ways.

 In addition to this, the content should be presented in the most gadget-friendly way possible. Then it is also important that the appropriate keywords relating to the healthcare sector are used. This is very crucial as far success with SEO is concerned. For those who cannot do this on their own probably due to lack of skills, there are countless experts in SEO and digital marketing who are always ready to help out in optimizing the websites for very reasonable fees.

 5. Videos

 Related Post: 12 Healthcare Marketing Strategies

Still, on how to rank properly on SEO parameters, videos are another major trend that healthcare companies are paying very close attention to. The reason for this is very glaring and that is because videos are extremely useful when it comes to ranking highly in online searches. Even as it is now in the United States, a vast majority of online traffic is directly linked to videos. That explains why YouTube is one of the top three websites on the planet in terms of organic traffic.

 Videos have emerged a major trend as far as healthcare marketing is concerned. It is easy to gain the attention of the audience and have massive engagement with potential clients by using really interesting videos. People will always prefer to watch amazing videos than settle down and read content and there are stats that prove this preference on the part of the users.

 A principal trend that has now emerged among healthcare marketing companies is video marketing. Apart from easily getting the attention of the prospective customers, videos are also very good at passing useful information to the audience in a very lovely and presentable format. In a world where many have very short attention spans, it is very reasonable to make use of videos in healthcare marketing.

 But not all videos will give the same results, the best types of videos are those that contain validating information from the patients who have satisfactorily enjoyed the services of the healthcare company. Videos assist in consolidating the relationship between healthcare providers and prospective patients.

6. Links from Authoritative Sources

 Another step that can be taken in improving the SEO ranking of a platform is to ensure that highly-respected healthcare portals link up to your website. Once you are established and appreciated as an authority in the healthcare niche, you will notice a direct positive impact in all the parameters.

 It must, however, be stated that to record impressive success with SEO trends, it is important the targeting of the right section of the population is done. For example, if you are into geriatric care, then your SEO efforts should be directed towards the older citizens of the country. If you are a gynecologist or obstetrician, then your SEO should be targeting primarily women of reproductive age. In addition to focusing on the right demographics, the location is also important. The easier it is for people to locate the nearest medical center or health facility to them, the easier it is for your venture to trend properly on search engines.

 7. Social Media Promotion

 With billions of people now on various social media platforms, it surely makes a lot of sense to see many healthcare marketing trends generating results are based on social media. In fact, one of the hottest healthcare marketing trends is intimately linked with social media platforms. Countless healthcare enterprises now maintain a very solid presence on social media with their own followers and fans getting good details and relevant and helpful medical information directly from these social media portals. There is no doubt that social media platforms greatly influence the type of healthcare provider that patients eventually settle for.

 

 

 8. Patient-Centered Approach

 Unlike what was considered conventional and typical before the advent of the Internet, technology has totally liberalized the space of healthcare business. One of the resultant trends with this is that medical ventures are now focused primarily on giving the patients the best experience possible. The rise in competition among different healthcare enterprises also means there is no other choice but to exert the greatest amount of efforts on giving the patients superb experience.

 9. Evolution of Big Data

 It is very apparent now that big data is what drives the entire healthcare industry. And because more data is generated every second, there is the need to get more hands to assist with the analysis of this never-ending stream of data. With millions of patients’ files to handle, it is understandable why handling big data is one of the most prominent trends seen in the healthcare sector.

 10. Incorporation of Electronic Formats for Patients

 Gone are the days when information was presented to patients using old dusty files. Today, patients expect that information be presented to them using the latest in electronic and digital displays. Not only that, other aspects of healthcare services like booking appointments, making payments, tracking treatment progress and even getting prescriptions should be done in digital ways. Apart from being quick and efficient, electronic formats make life a lot easier for not just the patients but even the healthcare service providers too. Today, it is not uncommon to see the results of laboratory tests analyzed, transmitted and compared all using the latest in electronic display technologies. There are also more portable electronic gadgets available today for patients to monitor their vital statistics and quickly reach out to their doctors or nurses if need be.

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This blog is packed with digital marketing tips, tricks, how
tos and guides. Learn cutting edge marketing tactics from Lorenzo Gutierrez a certified
Google partner and digital marketer with over a decade of experience.

https://www.lorenzogutierrez.net/blog/

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11 Digital Marketing Strategies for Startups

With every passing year the market competition for new startups is getting tough. Digital marketing is the “New Thing “. Outdated conventional marketing is quickly becoming obsolete. Digital marketing is the only way until now to deal with market competition. Digital marketing allows the business to generate much revenue with a small budget to invest.   We are here to discuss digital marketing strategies. These strategies are simple but very effecting and the list isn’t that small it contains a strategy for every kind of business and technology. We’ll discuss some very effective strategies here.

1. SEO

Creating attractive and features filled website does not mean that you will get a load of traffic. Thousands of websites are providing the same content as you and follow the same website tactics as you, so how can you be sure that your website will be preferred the most?

Search Engine Optimization plays a major role in this case. SEO not only increases your visitors, but it also promotes quality. The ranking of your website is based on the SEO tactics you use. It is essential for every digital marketing startup to use SEO to overcome the hurdles of marketing.

• The basic function of SEO is to gather potential visitors for your business.
• There is no need for you to invest in ads with SEO.
• SEO can give your business more benefits than PPC.
• SEO plays a huge role in balancing public relations.
• With SEO, you can be able to take your business to a brand-new successful level.
• SEO ranks your business website to a reasonable number.
• SEO attracts users.

2. Social Media Marketing (SMM)

Social media marketing is known to be the best way to promote one’s digital marketing startup plan. It not only increases the sales pitch but also adds traffic to your website. In social media marketing, it is essential to upload impressive content on your media platform so that your followers can engage with you and your content. Right now, some of the very important media platforms are Instagram, Pinterest, Snapchat, Facebook, LinkedIn, YouTube, and Pinterest.

• Social media marketing increases the awareness of your brand with trillions of followers.
• It is surprising to notice how the number of visitors increases with social media marketing.
• Social media marketing can improve SEO rankings.
• Social media gives your business a chance to flourish and update.
• The customers achieve a sense of satisfaction while surfing sites through social media.
• The loyalty of your brand increases.
• Social media gives your business authority for your startup.
• There is no money involved in social media marketing.

3. Email Marketing

Emails are not an old timer’s thing; they still play an important role in providing great Return on Investment (ROI) for the marketers. Email marketing increases the rate of sales and business promotion to a recognizable level. Creating an effective email is not a difficult task at all, and it certainly does not involve any bank breaking. For any business to bloom, it is important to perform email marketing.

Email marketing comes with a lot of benefits, and some of the most prominent ones are:

• Easy to begin with.
• Also, email marketing helps you keep track of wherever you are heading towards.
• Plenty of email marketing applications and software provide guidelines for improving campaigning strategies.
• Email marketing lets you contact a global audience.
• Whenever an email is sent, the results are shown immediately, and a stunning increase in one’s sales begins.
• With sending such attractive emails, the ROI rates increase, and your business will soon be rewarded with success.

4. Pay-Per-Click Marketing (Google AdWords)

With Pay-per-click marketing, search engine advertisement is required to gather the attention of several visitors to your site. PPC is a very useful tool for marketing because it increases the level of sales. With PPC marketing, you can contact your customers with perfect timing and perfect ads.

Following are some benefits of PPC marketing

• PPC is cost-effective, and you only get to spend your money when a user demands it.
• With PPC, you can be able to target your audience according to their location.
• PPC marketing helps you measure the number of investments required for your marketing startup.
• PPC helps you customize your campaigns so you can adopt the plan that is best for the business.
• PPC not only increases the mobility of your business, but it also improves your business skills.
• The changes that occur from PPC to your business will be quick.

5. Content Marketing

One of the most important strategies for promotion business startups – promoting content! You cannot market without content.

Following are some benefits of promoting content:

• Content helps you maintain the relationship you have with your audience
• Your prospects and your current followers, all will be guided with trust and loyalty
• The recognition of your brand increases
• The awareness of your brand improves
• The notion of credibility and authority forms
• Your brands get value and importance without many efforts
• With your content, the customers can be able to make their decisions easily and quickly
• A path for bonding and connection is created
• Improved and updated content offers great traffic to your site

6. Responsive Web Design

Your Web pages are being visited using many different electronic devices such as computer desktops, laptops,  smart phones, Tabs etc. Your page should be compatible, understandable, and attractive to the users. It is called responsive web design when you use CSS and HTML to resize, hide, shrink, enlarge, or move the content to make it attractive to any device and user.

• Organic traffic
• Many users to visit.
• Add promotion.
• Product promotion.
• Communities support.
• Backlins posting.

7. Marketing Automation

Marketing automation terms refers to some kind of marketing related software platforms and technologies for different departments and institutes, organizations (public or private both) so they can do  more effective marketing using  multiple  online channels like email, social media, websites, etc and automate a repetitive task.

 

8. Influencer Marketing

Influencer marketing is becoming very popular since the past couple of years. It is important for every marketer to hold one influencer marketing movement every once a year. Influencer marketing is a very effective way of marketing, and it is not at all expensive. It is a great tool for growing businesses.

Following are some of the benefits of influencer marketing:

• Influencer marketing offers reliability
• Niche targeting is increased with influencer marketing
• Influencer marketing increases SEO marketing
• Influencer marketing increases the value of your content

9. Viral Marketing

Viral marketing is an effective way to promote marketing skills. There is a lot of ways to perform viral marketing, and one way is to do live streaming. Social media has promoted the concept of “live video marketing” in the last few years. Every social media platform now supports live video flowing. Other than that, Periscope is also a very famous social platform for gamers, journalists, and other audience-involved marketing.

Following are the benefits of viral marketing:

• Video marketing attracts the customers
• A clear demonstration of your product is provided
• SEO improves.
• A strong connection between you and your customers gets hold
• Video content marketing helps to adopt various changes with your customer’s recommendations

10. Affiliate Marketing

Affiliate marketing is just like influencer marketing. That is why it is best to conjoin influencer marketing and affiliate marketing together in movements. Affiliate marketing does your job for you. You have to decide what strategies you want to adapt to promote your startup; affiliate marketing will do the rest.

Following are some of the benefits of affiliate marketing:

• Affiliate marketing increase your reputation
• It increases your audience
• It is cheap.

11. SMS marketing

SMS marketing (short message service marketing) is a method that works through text messaging to broadcast advertising information. information about product updating, benefits, prices services etc, customers are usually required to opt in to an automated system by texting an initial short code. When the 5-digit code is texted, that user’s phone number is then stored by whatever SMS marketing software is issuing the texts. A confirmation response is usually sent as receipt for opting in, with an opt-out code included for potential future unsubscribing.

• Use SMS automation service
• Frequency is important.
• Always give chance to opt-out.
• Real-time SMS reporting.
• Your content must be easy to read.

Starting your Startups

The task of organizing your startup is never easy; it takes a lot of strategies to get a head start. The business world comes with multiple tough challenges and complications that can only be sorted out by a critical thinker. Even if you have thought of a business idea, the real task is to know how to promote it. Your startup should represent your main idea, and it should be authentic and popular enough to attract attention.

It is undoubtedly tricky to promote a business plan, and not just in the industry but also in the marketing emails that follow the client’s inboxes. It doesn’t matter whether your plan has or has not a strategy; it is necessary to use digital means to market your startup.

If you desire to make your startup to be successful, you must digital market it. You will have to struggle a little for this, and it will all pay off in the end. Digital marketing demands funds, and finding funds is another huge part of the game.

Even if you don’t have funds, there are still a lot of other ways to digital market your startup. One of the most effective and affordable ways to promote your marketing startup is through social media. Social platforms are a piece of cake. Still, there are some key points to keep a note of when marketing your business. Below-mentioned is some super tips and tricks that will unveil the secrets of promoting your digital marketing startup.

• Be Authentic
• Online Availability
• Search Engine Operation
• Optimization of Device
• PPC Marketing

Advantages of Digital Marketing for Your Startup

• Direct advertising:Through digital marketing, you know your audience about your products. Using good advertising strategy and promotional tools, it can help you to achieve your goals and perform well in the highly competitive market.
• Available 24/7: Online promotion is a decent trick modern day. It is good enough because the world wide web never rests. So, your product will be available for the viewers for 24 hours.
• Easy consumer reach:If your main aim is to target a large sum of people, then digital marketing is a good way to communicate. Social media marketing has revolutionized marketing activities. There are so many social media platforms. They are on Facebook, Twitter, Whatsapp, We chat, Skype, Google+, Blogs, Instagram, YouTube etc.
• Cost effective:Digital marketing is cost-effective in comparison with the traditional marketing channels, such as TV, radio, Newspapers, Magazine, and banners etc. Social media plays a vital role in promoting digital activities. This feature helps small organizations to market their business targeting the global customer.
• Global advertisements:Through digital marketing, you can expand your customer reach to other countries in spite of geographical barriers. It is one of the most effective benefits of digital marketing.
• Consumer’s convenience to shopping online:Due to the growing popularity of digital marketing, customers have become more convenient to shop online at any time of the day. Through digital marketing, companies and customers get the opportunity to acquaint with each other.
• Easy brand promotion:With the growth of the digital marketplace, various brands can easily reach to their customers.
• Instant feedback: Through digital marketing, you can get instant feedback from your customers. So, you can improve your services promptly.
• Simple to measure:Digital marketing offers the companies to measure their marketing activities. It also helps the marketers to evaluate and audit their online contents for quality purposes.
• Time-saving:If you start your business on the internet, it may save your time and effort. There are so many ways to stay connected with your customers of them live chat support and FAQ section.

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