Thursday, September 26, 2019

Reasons to Engage in Social Media Marketing For Your Business

The advent of social media has definitely changed the world in more ways than one. In its first few years of existence, social media mostly served as a way for friends, family, and strangers alike to connect. Judging by the billions of people who use it for that purpose to this very day, social media is, indeed, hugely successful in bringing people together, wherever they may be in the world.

Eventually, however, social media evolved into something more than a means for socializing. Over the last few years, social media has asserted itself as very important for doing business online. Yes, a platform initially meant to get people to communicate has become a potent, and in many cases indispensable, business tool.

A lot of Internet-savvy entrepreneurs have been engaging in Facebook, YouTube, or Instagram marketing for some time now. If you haven’t done any sort of social media marketing before, then you need to follow in their footsteps, because you’re missing out on a lot of things.

Brand recognition is one of the top benefits of marketing your business on social media. It’s every business’ goal to get their brand out there. With social media’s billions of users around the globe, getting your brand in front of people becomes quicker and easier.

Speaking of your brand, social media will also give you the chance to cultivate people’s trust in it. When you make regular social media posts, your audience can readily engage with them, and you should do the same.

By regularly interacting with people who comment on your posts, you get the chance to thank them for their patronage. You can also use social media to address whatever concerns they might have with your products or services. In social media, people won’t think twice saying the best things about your offerings. They also happen to have no problem criticizing them. Whatever they say, always be civil and helpful in your replies. With your sincere commitment to communicating with your audience, they will likely trust your brand more. With trust comes loyalty, and that’s always a good thing for your brand.

For the longest time, traditional media marketing has been the norm for many businesses. However, a lot of entrepreneurs saw that social media is offering a much more cost-effective way of marketing businesses. For one, you don’t have to spend anything to set up a social media profile. For another, the costs of running a social media marketing campaign, with all the tracking and monitoring software and apps you need, are still lower than marketing on traditional media outlets. Try using paid advertising on media, and you’ll see how cost-effective it is.

However, before you proceed with social media advertising, you have to do some research on your target market first. Get started by checking out the infographic below, which provides information about social media advertising user trends today. Hopefully, it would enable you to make an informed decision on which social media platform would be the best for marketing your business.

The post Reasons to Engage in Social Media Marketing For Your Business appeared first on Lorenzo Gutierrez.



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Wednesday, September 25, 2019

Lead Generation Agency

As a lead generation agency we help acquire and convert more leads for growing businesses. We use a data driven approach, contact us today.



https://www.lorenzogutierrez.net/industries/lead-generation-agency/

About Lorenzo Gutierrez

Here is my about page where you can learn all about me Lorenzo Gutierrez a certified Google partner. I have over 10 years of experience in digital marketing consulting and 2 years of corporate work in this industry.

Digital Lead Generation Agency Services for Businesses


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Thursday, September 19, 2019

Web Development Services List

If you want to do your web design in WordPress, you will do well to hire a website design company, that provides WordPress web design & development. A professional can work magic to create the website of your dreams with the designs that are customized for you!

https://www.lorenzogutierrez.net/2019/09/web-development-services-list/

Web Development Services List

If you are looking to take your business online, build a new website or are just looking to revamp your Content Management System, WordPress is a wonderful option. With over 27% of the internet running on WordPress and over 76% of the CMS market ruled by WordPress, it is the go-to choice of anyone in web design and development.

If you want to do your web design in WordPress, you will do well to hire a website design company, that provides WordPress web design & development. A professional can work magic to create the website of your dreams with the designs that are customized for you!

There are many WordPress web design agencies out there who provide small business web design services as well as eCommerce web design services.

List of Website Services Provided by Us

1. WordPress Website Design Services:

The types of website design services provided depend on the clients’ needs – what website types they require and the purposes of the website. We will cover the general list of services.

Customized Website Design:

All clients ask for a custom-designed website that suits their needs as well as their tastes. After all, why would you hire a designer if not to build a website that you can be proud to show off!

Writing custom code for everything is difficult for a beginner to do. But with WordPress, you’ve got it all covered.

WordPress being open source the customization options are endless. Your designer can customize everything and anything. Want to have a funky menu? You’ve got it. A designer background? You can have the look and feel you want!

2. Small Business Website Design Services:

Your Site’s Template: The template is your site is the theme that you use. It is the theme which gives your website its layout. You can have a designer build a custom theme from the ground up or choose a third party theme. WordPress Repository is full of free as well as premium themes that you only have to select the one that attracts you and change it to the way you look.

Menu & Widgets: Have you ever tried customizing a list on an HTML site? It is difficult and time consuming. With WordPress? Your designer can position the list at the place you desire and change the look and feel of your site. Most themes today are shipped with the option to customize the widgets and menus with a few tweaks to the code.

Site Header: The site header is the first thing that a visitor who lands on your website notices. With WordPress, you can make create unique site header that communicates the core of your message or business to your visitors. You can add an image, animation, video or a slideshow header. With or without text!

Page Background: Do you know with WordPress; your designer can customize the background of your website. Add an image or coloured background. How much fancier can you get?

Website URL: Did you know that WordPress supports custom URL? Yes, your developer can save you the trouble of remembering those long and complicated URL.

Colours & Fonts: What did we tell you? WordPress can customize anything and everything. From your fonts to size and the colour of your fonts to buttons colors. Hello, branding!

Mobile-Friendly Responsive Web Design

With smartphones becoming more and more popular, that half of all website traffic is from smartphone users. Imagine a customer who visits your site and has to pinch and zoom, and scroll from left to right. And now if they had to fill in a form to contact you. On a smartphone screen, the form fields and the call-to-action buttons are too small to tap accurately. Oh, the horror! He’d leave as soon as he enters.

Which is why your business needs to work with a web design agency that offers responsive design services.

But not with WordPress responsive themes, the elements of your site resize and realign themselves to fit the screen size.

3. eCommerce Website Design Services

eCommerce is booming nowadays. Won’t you like a piece of the eCommerce pie?

A simple, easy to navigate and buy eCommerce website design brings in big bucks for your business if you are looking to sell products online.

More and more brands and businesses are moving entirely or trying out the Internet business. That is why we see some impressively innovative, immersive and beautiful ecommerce website designs pop up. These sites not only provide a calm oasis to shop from the comfort of your home (or office) but also a complete brand experience.

You need a website that can handle the logistics. A WordPress designer can build a website customized for eCommerce, complete with all the necessary details.

Check out these eCommerce websites for inspiration: Leader Bag Co-Leader Bag CoAdidas Futurecraft, and Eddie Parker Flower.

Tips to Choose the Right Designer

Your website designer must keep the following points in mind while designing a rocking site for you.

Branding

If you do it. Do it right. The website you design should shout who you are and what you have to give to the world, convey your brand identity. Helping you stand out from the crowd. Your logo, the colours and font you use build recognition and trust. Familiarity will make your customers comfortable and soften them up to buy from you.

Customer Experience

You must give an exceptional customer experience. Everything about your website must be user-oriented. A lot of elements come into play when you are in the topic of customer experience.

To give an exceptional website experience, keep the following points in mind:

Don’t keep them waiting: This is the visitor on your site notices. Even before your headline appears! Your website visitor might bid adieu and may never come back to your site if it takes forever to load. Aim for a shorter span than 3 seconds. The maximum time is 3 seconds; anymore and you might have just lost a customer.

Catch their attention with your Design: Your design must be aesthetic. Remember KISS, Keep It Simple Silly.

Convey your message clearly: The attention span of humans has been dwindling since the advent of internet technology. Your website design and content must convey your message most openly and boldly as possible as soon as the visitor lands on the site.

The post Web Development Services List appeared first on Lorenzo Gutierrez.



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Monday, September 16, 2019

Bike Chain Bracelets

We specialize in making bike chain bracelets (our best sellers), belts and wallet chains made out of recycled used and new bicycle chains. We believe any help to the environment while doing it in style is awesome.

Bike Chain Bracelets

Thursday, September 12, 2019

Wednesday, September 11, 2019

Website Design Pricing Guide

Sooner or later, to some extent, everything in the business world comes down to cost. Anything you intend to do through your company must be financially justified. The alternative of spending freely is extremely dangerous, and will inevitably lead to trouble. This goes for the office furniture you buy, the staff you hire, the perks you pay for — and even though having a website is almost mandatory for a modern business, it applies just as much for that.

If you spend too much on your website, it can hamper the rest of your business, potentially causing an influx of interest that you can’t hope to convert. That scenario will frustrate your website’s visitors and waste your money as a result. Stable business development involves growing all parts of your business together, as you’d expect.

That’s not the only danger with website spending, though. You can also spend too little on your website, leaving it bland and underwhelming at best and outright discouraging at worst. It won’t matter that you saved money on the design if you’re not picking up any business because no one who visits your website wants to work with you.

To get ahead, then, you need to find the ideal middle ground: spending just the right amount on your website to maximize the return on your investment. To help you manage it, we’re going to run through some information you need to know about the cost of website design. Let’s begin:

How much does it cost to hire a web developer?

The cost of hiring a developer to work on your website will depend on your answers to various questions, including (but not limited to) the following:

  • What CMS do you want to use? Some content management systems are easier for developers to work with than others. This depends on the programming languages they’re built on and how popular they are (the more widely they’re used, the more worthwhile it will be for developers to learn how to build websites with them).

For instance, WordPress has countless developers around the world. This gives you a lot of options for finding a developer: you can hire someone with minimal experience and keep the cost down, or pay extra for someone with a proven track record (not necessarily too much — even $15 per hour should get you someone very competent).

  • How quickly do you need the work done? The faster you need your website finished, the more you’ll need to pay the developer. This is because they’ll likely need to drop other projects to meet the tight turnaround, and because it’ll be much harder to achieve the desired level of quality without any time to double-check the work.

Consequently, if you’re thinking about having a website built, aim to get the ball rolling as early as possible to give yourself plenty of time. You’ll end up spending less (also because you’ll have more time to find the most affordable developer), and you’ll likely end up with a better result.

  • Do you need someone nearby? We live in a time of remote working, when you can quickly and easily contract someone from the opposite side of the planet to work on your project — and when you’re dealing with web development, it’s often the most sensible arrangement.

That said, there are advantages to hiring someone nearby: someone you can meet in person. The better you know your developer, the better you’ll be able to communicate your requirements to them, and the better they’ll be able to understand your preferences. It also allows you to vet them more thoroughly beforehand.

  • What features do you want implemented? Do you want a basic website with a few simple pages, a contact form, and perhaps some social media links? If so, you shouldn’t pay much, because a decent developer can build something like that in a matter of hours (of not less) if provided with the necessary content.

If you want something more complex, though, you’ll need to check with developers to find out what they charge for different tasks. Some things will sound tricky but actually be quite easy, while others will sound easy but prove significantly tougher — so don’t make any assumptions. Do get numerous quotes, though, just to ensure that you’re not tricked into paying far too much for something quite easy to achieve.

  • How many revisions will you need? Depending on the arrangement you have with your developer, they might produce one version and wrap up regardless of your concerns, or they might continue to revisit the project until you’re happy with the result. When a developer offers a fixed cost (for instance, $300 to develop the site), they’ll have fixed terms to accompany that cost, and charge extra for anything beyond them.

Other developers, though, will charge more but guarantee customer satisfaction. In principle, this can be expensive for them, but people who are supremely confident in their abilities can wrap up projects quite quickly with no complaints and come out ahead. If you end up trying to choose between developers, pick the one you think is most invested in delivering the best possible result.

All of these questions factor into determining what you could (or should) pay to hire a web developer, so it’s tough to point to a set amount to pay. Anything from $10 to $100 per hour can be justified: unless you’re looking for an enterprise-level site, you shouldn’t pay more than that.

How much does a website cost to build?

Realistically, the minimum you can spend on a website build without setting for terrible quality is around $500, or about 20 hours of work from a decent low-level developer. From there, the cost can rocket all the way up to the tens of thousands for big projects, and it’s hardly surprising given that some websites can have several thousand pages with complex scripting.

A useful way to get some idea of what you might end up paying is to get in touch with people whose sites you like and ask them what they paid for them. That way, you can settle on a realistic figure that reflects the unique demands of your niche. And if you can’t afford the custom build you want, consider creating a generic site (more on that later) and waiting until you’ve saved enough to invest in a full solution.

What’s the monthly cost of running a website?

Whether you pay to use a hosted CMS, or arrange your hosting manually, the cost breakdown is going to largely be the same: on a monthly basis, you’ll be paying for the hosting, the domain (billed yearly or biannually, but it’s an ongoing cost so you can break it down monthly), any support services you use (often included with hosted packages), any subscription-based plugins you have installed, and any maintenance or update work you need done by the developer.

Hosting will be the biggest cost, so you need to be discerning in the host you choose (or the hosted CMS you use). There’s no sense in paying for more performance than you need, so if you’re quoted a price for a huge amount of bandwidth when you’re just building a small site, push back on it to get a cheaper price.

Is ecommerce site design more expensive?

Ecommerce sites are inherently more demanding on average, because they directly drive revenue and need to adhere to exacting standards for elements such as page speed and payment security. This can make them more expensive, although it’s offset somewhat by the proliferation of great ecommerce templates and plugins.

Investing in a completely custom ecommerce site is a great way to stand out, but it’s expensive, and it can cause major issues with updates and service integrations down the line, so most businesses — even at the enterprise level — use existing systems. For instance, many huge brands run their stores on Magento because it’s renowned for its sheer power, and it could be an option for you if you’re really determined to max out the potential of your store.

Realistically, though, you’re going to be better served building a store with Shopify: it’s intuitive, easy enough to find developers for if you need them, and can scale up to enterprise level if needed. Perhaps most importantly, it offers a huge range of mobile-responsive templates from the outset, making it easy for people without tech skills to cobble together nice layouts.

On the whole, ecommerce design isn’t much more expensive than design for non-ecommerce sites — but the ongoing costs are significantly greater. You need to pay for the level of performance demanded by heavy action-oriented traffic, and be ready to tack on subscription fees for relevant systems (payment processors, SEO services, automation tools, email marketing suites, etc.).

In this guide, we’ve looked at what affects the cost of a web developer, how much websites cost to build and run and how ecommerce demands affect costs. As you can see, it isn’t that expensive to invest in a website, so it’s certainly worth doing.

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Monday, September 9, 2019

Hip Hop Marketing Company - Lorenzo Gutierrez

Digital Marketing for Hip Hop Artists & Rappers
We connect the dots for Hip hop artists online. Hip hop is the number one music genre and in this highly competitive market you need an expert music marketing company to have your back.
We are that. We help artists to reach their full potential through digital distribution, PR and social media marketing. 

Friday, September 6, 2019

Digital Marketing Agency California

We are a California digital marketing agency. We help California companies with their digital marketing and navigating the online landscape. We work with a variety or California companies such as small local business all the way up to big tech companies. No matter what kind of California business you operate you own we have solutions to help you grow online and be the leader in your local area or industry.



https://www.lorenzogutierrez.net/locations/digital-marketing-agency-california/ 

Digital Marketing Agency California


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