A Guide to Digital Marketing for Dentists & Dental Practices in 2019

Marketing in this advanced business environment is experiencing new trends and developments. This freshness is the impact of digitization of marketing practices that were previously traditional and relied upon just TV and radio announcements. The advent of digital methods owes to the increasing involvement of people in online activities. A person from head to toe is dependent on the internet to satisfy the daily requirements. It makes online, aka digital marketing significant for most of the businesses today. 

You dentistry business is not alien from the digital world. The benefits that digital marketing for dentists provides to their business cannot be overlooked. Despite rendering the best services, equipment, and world-class care that you provide to your patients, you may not be getting the desired results for your efforts.

Reason? Weak and ineffective marketing practices.

If you are not serious about your marketing your dental practice now, you are missing out on the latest privileges of digitalization. As you cannot expect your dentistry business without being visible to your patients where they search for you. 

It is never too late. If you were not leveraging before, do it now. This guide is a complete reference to digital marketing for dentists like you who are willing to improve their current marketing tactics. 

What is Dental Marketing?

 Dental marketing is all about the interaction between your dental clinic and your patients. It is the practice of promoting a dental clinic through various possible means so that the targeted audience is aware of the services that it provides. Your dentistry business would expand only if you target the right patients, that is, the ones who have dental problems. Conversely, your patients would come to your clinic if they know about you and your practices. 

How is this possible? With the right marketing techniques, you can boost your performance in the market. But, the main thing is you should know what does this “right marketing” actually means.

Dental marketing can also be traditionally accomplished. The right marketing here refers to digital marketing for dentists. The reason behind the switch from traditional to digital efforts lies in the competition that the latter gives to the former. Regardless of your location, digital marketing practices have the capacity to promote your dentistry practices to higher levels. The success rate of online dental marketing owes to the broad audience of about 85% that prefers to look for their saviors on the internet. 

Therefore, dental marketing involves the practices that are able to reach a target audience or patients at online platforms where they are already looking for them. For example, if your lead is searching online for a dentist or someone suggested a dental clinic for treatment, they would try to find them via the internet. Your dental marketing should be such that the patient at least visits your website even after finding the one they were searching for. 

Misconceptions about Dental Marketing and Dental Advertising

Often you may get confused between digital marketing and digital advertising like many other people while practicing digital strategies for promotion. It is really a crucial aspect to be cleared. 

Digital marketing for dentists considers dental marketing as a comprehensive approach towards building a dental brand and generating awareness among the target audience. When you are marketing your dental clinic, you are improving your online presence and building up trust and a strong relationship with your audience. 

Dental advertising is just a part of dental marketing, which involves targeting mainly those people who have the capability to grow your practices. When you advertise your dental clinic, you are paying attention to your potential clients to take your service to the next level. It may include providing your patients with offers or attracting your leads by relevant ads on social media and platforms alike. 

Dental advertising contributes significantly to a well-developed dental marketing plan. Though it just a step involved in marketing, yet the results are measurable. 

Have a closer look at digital marketing for dentists – Importance of Dental Marketing

Dental marketing is not about willing to make more patients, but it is aimed at reaching the right patients on time. It mainly involves making dental services available to the right people through every possible channel. Obviously, you wish the same. But it is possible only if your dentistry business is famous or reputed enough that the patients immediately chooses for a call-to-action. Here is where digital marketing for dentists holds significance.

But why online dental marketing? Keep reading!

More effective than traditional dental marketing

Traditional advertising may limit to your area only. It may fail to reach a broader audience. It is just like you are paying to acquire a thousand patients, but the search for a dentist might restrict to only a few patients searching for a dentist. With a digital approach, you target only the potential audience for your dentistry business. You pay for only those who are actually interested in taking treatment from your clinic.

Reach relevant audience

When you are traditionally marketing your dentistry business, there are chances that your message reaches those people also who are not willing to consult with a dentist. It would be inappropriate. Moreover, it may build a bad reputation of your brand in their mind in terms of wrong timing. But this is not the case with digital marketing for dentists where the message is sent only to the relevant audience.

Personalized digital marketing for dentists

When you address people personally, they feel more valued. Audience oriented approach creates a good impression of your practices on them. Online dental marketing allows you to send personalized messages and target them according to their needs. The advertisements, social media posts, marketing automation systems are some of the essential means of attracting your audience on a more personal level.

Robust lead capturing

You may be aware that there is a segment of the audience who have not yet decided to get treatment from you but are looking for services similar to yours. For example, someone may have gum problems or paining jaw but is afraid to undergo the procedure due to incorrect information. You can get their attention by creating specific content based on their queries on the internet. In this way, you target a particular group of people who work as leads for you. When you create content, you are marketing your services to convert them into your clients.

Digital marketing for dentists is specially focused on looking after the specific needs of the people and working accordingly. You can now brush up your mind to still stick to traditional marketing methods because online dental marketing has much more for you that you can expect. 

How much do dentists spend on marketing – What should be YOUR thought process?

Now that you have made up your mind to get into online marketing for your dental practices, its time that you start calculating your budget. You should now work on the costs of your marketing activities considering every aspect of the channels you choose, the resources you need, and the methods you opt for the implementation process. One of the most critical things you should keep in mind is, digital marketing for dentists is targeted at recurring their revenue and acquiring patients that add to your growth while considering the worth of their initial investments. 

You can consider the following factors before you start planning your dental marketing budget:

Determine your marketing goals

Ask yourself these questions.

• What are you expecting for your marketing efforts? 
• Why are you looking forward to adopting dental marketing? 
• Are you starting a new dentistry business?
• Do you want to reach more patients?
• Are you expecting to create awareness of your practices in your community?

When you get a pinpoint answer to these questions, you got your goals. You are now set to decide on the marketing tactics you are going to select to accomplish your goals. Finally, you can determine the associated costs.

Measure the past results before planning new

Before investing, see your marketing ROI. Look at its growth rate. If it is increasing at a considerable rate, you can improve your budget too. It depends on how your marketing efforts performed previously. Measuring the results can make you decide on the new budget plan. Digital marketing for dentists is not a one-price-fit-all kind of promotion. Every single dollar has it’s worth depending on the type of expenses. 

Consider the competition

Sometimes, the costs may rise due to increasing competition among various dentists. You must keep in mind their tactics and market position before planning your marketing budget. It may happen that your competitors may be trying some of the more important and useful methods to attract a portion of the audience. This might increase your expenditure in terms of staying ahead in the competition. 

Calculate your revenue before working on your budget. Once you have done this, you can start planning your budget. It is preferred to spend 10-15% approximately for your dental marketing activities. 

How do you market a dental office?

Finally, you have reached the point where you should start looking for robust marketing strategies to promote your dentistry business. Now you have to concentrate on how to successfully utilize your marketing budget, which you have set aside for the implementation of marketing practices. Digital marketing for dentists can be made to work by the following steps:

Update your current signage

Digital marketing for dentists holds significance only when done effectively. Some people may think of skipping this step as they are moving their clinic. But update your current practice signage will make you stay in pace with the modern trends and not just sticking to the outdated practices.

Work on your dental website

Make your website modern and compatible with the latest trends. Time is changing, and so is the competition. Your audience now demands innovation and technological upgrades in the treatment. Your website is at the heart of your marketing practice. For your dentistry business to expand, it is crucial that your website represents your brand effectively. 

Mobile compatibility

Smartphones are now becoming more popular and useful than they were a few years before. Everything has now switched to smartphones from communication to searching for healthcare services. Digital marketing for dentists can be given a boost with mobile compatibility. It is now necessary to make your website adaptable to mobile phones. As a matter of fact, mobile phones are the easiest way to reach the target audience. 

Social media – the marketing weapon

Digital marketing is incomplete without social media marketing. With the increasing number of people using social media sites, the relevance of these sites in marketing purposes also increases. You could find a lot of people on social media who may be searching for your services and waiting for your call. You just have to apply the right methodology to attract people online. 

Content – the marketing king

You may be reading this guide for a well-defined purpose, like to enhance your knowledge about dental marketing and learn how to implement the strategies in the right way. This is what content serves. Most of the people find content more relevant than any other forms of marketing or advertising. Content helps them with what they need. You can include many types of content in your marketing to provide your audience with the information they need. 

Optimize your website

Search Engine Optimization (SEO) is a prevalent and fruitful method of digital marketing for dentists. When you know what your people are searching for, it becomes easy for you to target them. SEO makes use of this strategy. Targeting specific and highly preferred keywords can allow you to appear at the top of the search results when a patient searches for services similar to yours. 

Online dental marketing may sound quite tricky, and a cumbersome process initially. But if you follow the above-stated steps keeping in mind your goals, the journey will be exciting. Digital marketing for dentists is as important as it is for other businesses. Without switching to online marketing, you can expect to reach a broader audience. 

The post A Guide to Digital Marketing for Dentists & Dental Practices in 2019 appeared first on Lorenzo Gutierrez Digital Marketing.

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How to Create a Marketing Budget

Digital marketing has been the most leveraged marketing technique since the advent of the digital era. Businesses, whether large or small, established or start-ups, have benefitted from the exceptional outcomes of digital marketing. And, there is no doubt that this was possible only because they have contributed an ample amount of their revenue in digital efforts. That is, they had set aside a portion of their revenue for digital marketing budget every year so that they can spend adequately on their marketing.

Being a marketer, you too have to plan an average digital marketing budget so that you can get the most out of your digital practices. You have to work on your digital marketing budget breakdown so that you can distribute your marketing dollars among the right practices and in sufficient proportions.

But how?

Before I make you understand how you can calculate your digital marketing budget for 2019, I would like to you to emphasize on the importance of planning a budget for digital marketing practices. This would help you to develop the right strategy in calculating the average digital marketing budget.

Importance of planning a Digital Marketing Budget

It is rightly said that, to earn money you have to spend it. But what is more important is to analysis how much you have to spend to get more from it. A marketing budget works as a guide that ensures that you are on the right track to balance the difference between the actual cost of marketing and the estimated costs. It allows you to measure your investments in gaining new leads and maintaining the existing customers. It helps you to decide on what terms you have to spend and what you can save on. Planning an average digital marketing budget every year makes it easier for you to make improvements on the weak points of the previous year.

Okay, so now when you are very well aware of the significance of a digital marketing budget, we can look forward to deciding on the strategy to calculate it.

I think you should first know what trends your competitors are setting up for you. For 20189-19, 57% of the Gartner CMOs are planning to increase their marketing budget owing to their revenue in 2018.

Let me tell you about the main psychology of marketing budget. You have to increase your marketing budget with the increase in conversions and your revenue every year. But, again the same question, HOW MUCH?

Let’s dig deeper into the problem.

Many of you think you can invest in your campaigns as soon as there is a demand for new leads

Your company never always demands new customers. So, you may be thinking that you can spend on marketing whenever you feel the need. And, you also assume that, whenever you start a marketing campaign say, Facebook ads, your followers will immediately visit your website and purchase that particular item.

Unfortunately, you are wrong. Marketing does not work this way. Even, it may happen that YOUR business would not profit from this idea. The main thing is marketing campaigns do not work according to your assumptions. It’s not like you can start marketing anytime and your visitors will immediately turn leads and then to customers. Most importantly, you have to keep in mind your audience while promoting your services. The customer is not always ready to buy anything.

It’s shocking but true that a lead takes approximately three months to about a year to turn into a business term or a customer. And, it is this buyer’s journey that proves your assumption wrong.

Let’s have a look.

The buyer’s journey

In simple terms, buyer’s journey describes how a buyer first comes to know about their problem, then looks for solutions to the problem, and then finally opts to buy a product to solve the problem. Hence, the journey has three stages of passing through:

1.    Awareness stage

In this stage, the buyer gets to know that they have a problem in something or they need something to improve their current position.

2.    Consideration stage

Here, the buyer then elaborates on their problem and tries to find a solution for it. They look for the available options.

3.    Decision stage

The buyer now finally decides to buy a product that can solve their problem. They select the most appropriate of all the options available to them.

Hence, you may be now agreeing with the fact that it takes a very long time for a lead to pass through your sales funnel.

The main reason why I made this clear is to make you realize that you have to plan a digital marketing budget to keep your campaigns working throughout the year and you do not have to wait for long when your company needs new leads. 

I consider these points while planning my marketing budget

• I first look at my current branding status, like does it need any development or more elaboration. I make sure if my company is worth calling a credible one, checking all the marketing materials like website, logo, brand image, etc. to be at the right place. Then I work on those aspects which need to be improved and include those in my budget.
• Next, I gain insights into the expenses of my marketing and advertising activities. What am I spending on them and is it enough because if it is not, then my target audience will forget me? I have to maintain a sufficient amount of budget to keep these activities ongoing and generate fruitful results.

Determinants of digital marketing budget breakdown

Now let’s come to the leading players in your company that will decide how much you are going to pay for your digital practices. These factors would allow you to allocate the right amount of your marketing dollars to all the important terms.

1.    How much your company earns

The revenue of your company is, however, the main lead of your business. Whatever you earned the last year determines what are you going to spend this year. What you got from your marketing campaigns the previous year will help you to invest in the present year. But you have to look at the other side also. If you will not spend more on your marketing efforts, your campaigns would not earn you enough. That is, you have to spend more of your company’s revenue to your budget so that it can bring you more profit.

This kind of give and take process is known as a causal relationship where spending back a portion of your revenue into your marketing campaigns is the cause of your profit from them. In this way, you would be able to persistently trigger more leads for your business and in turn high revenue.

As per Gartner’s CMO spend survey 2018-19, the company is going to spend 11.2% of its revenue in the digital marketing budget. It is close to the previous year’s expenditure, 11.3% of revenue.

2.    Where do you stand in your industry?

It is crucial that you analyze where your business stands in the list of your industry. Is it a start-up or a well-established business? As it helps to decide on your digital marketing budget breakdown, considering the overall revenue of your company.

As a matter of fact, start-ups and young enterprises should spend more on their marketing campaigns as compared to well-established firms. New start-ups have to make their reputation in the market while the established companies have already proved themselves in the market. Therefore, the former must be more dedicated to their expenditure on marketing and advertising to increase their brand awareness. The more they will invest in their marketing efforts, more are the chances of reaching a larger audience at faster rates.

But I recommend larger firms not to decrease their budget based on this analysis as they have to maintain their reputation in the industry and stay competitive among the start-ups that are going to make their position. If you are an established business marketer, then you have to be determined with your marketing campaigns to beat the rush.

3.    Why do you expect from your marketing campaigns?

And why do you want to spend on your marketing campaigns? What are your goals?

Just simply ask the following questions to yourself before you start planning your digital marketing budget. This is important because if you don’t know why and for what are you spending you won’t invest your money in the right way.

• What are the main objectives of your business?
• Do you want to try a new channel?
• Are you looking forward to staying ahead of your competitors?
• Do you want to increase your brand awareness?
• Are you working on just increasing your customers and revenue of your company?

You have to answer these questions to decide where you want to see yourself with the results of your marketing strategy. When you have highly relevant goals and a predefined strategy, you will be able to pour sufficient money in your marketing campaigns.

Now we head towards calculating the digital marketing budget

Follow the procedure.

Calculate what your company earned the last year

The first step in determining the marketing budget is to determine the revenue of your company so that you can find the right percentage. To do this, you must make sure that you consider the gross revenue for calculation and not the net revenue.

Determine your operational costs

Whether you are thinking of outsourcing your marketing to a freelancer or an agency or investing in an in-house team for marketing, the cost is the most crucial factor. Although the cost of hiring an agency is more than that of an in-house team, yet it depends on the type of your business. If you own a start-up company, then though it is costly but profitable for you to outsource your marketing. But if your company is an established one, then you can obviously invest in building your in-house marketing team.

And the cost of these services decides how much you should spend on your marketing budget. You should know which method works the best for you and determine the cost in each of them. Then if you want to increase your budget to add to your revenue, you can opt for the agency to outsource your marketing.

Time to finally determine your digital marketing budget!

When you are done with all the analysis based on the costs, goals and your position in the industry, you are now ready to find the actual percentage of revenue.

A general study by Wordstream says that if you are a start-up marketer, then you should invest 12 to 20% of your revenue in marketing practices. Whereas, being a large business owner, you can spend 6 to 12%. 

But the reverse can also be considered if you own a well-established business willing to invest in a new channel, you can spend more in your marketing campaigns to promote your brand. Also, if you own a start-up, and you have enough leads then instead of investing more in marketing, you can look forward to increasing your sales.

For example

Let’s assume that you are the owner of a company ABC. You have started your business with 15 employees.

You are now looking to get exposure and increase your brand awareness as your first preference. Your company made 2,50,000 dollars in the past half year. It is now clear that if everything goes the same way, your company will make another 2,50,000 dollars in the next half year. That is, your total revenue is 5,00,000 dollars.

Now if we go according to the rule, you are investing 20% of this revenue in your digital marketing budget. That is, your budget allocation becomes

$5,00,000 × 0.20 = $1,00,000

That means you have to contribute 1 lakh dollars of your revenue to marketing practices.

The bottom lines

So, in spite of all the confusion you face while calculating an average digital marketing budget for your marketing efforts, if you look forward to deciding it step-by-step, working on the above-discussed points, I am damn sure it will be much easier for you. Just keep in mind the main formula and you are done.

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Learn to Advertise Your Small Business Locally with These Tips

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26 Digital Marketing Tips for Local & Small Businesses

You may be wondering; how do I advertise my small business locally? Digital marketing has evolved into a robust marketing technique that is helping businesses to leverage the most out of their marketing efforts. While global or online-only businesses are setting up examples for their competitors to be consistent throughout the digital marketing strategy, local businesses are still struggling with traditional marketing techniques.

To promote their business among local customers, small business owners have to adopt a digital approach to reach their audience and that too in a smarter way to benefit from digital marketing in a limited budget.

Online Marketing Tips for Local & Small Businesses

Here is a collection of some “must-follow” local digital marketing tips that can help local businesses to target specifically the local group of customers.

1.    Emphasize on mobile compatibility

Mobile compatibility is one of the most significant local digital marketing strategies that small business owners must consider. Most of the customers use their mobile phones to access information about relevant businesses. Make your website design responsive to ensure that it works better on mobile phones. This allows your customers to go through your website on any device at their own comfort level.

2.    Google My Business Listing

Google My Business provides local businesses with a great opportunity to improve their online visibility. Get your business listed on Google My Business so that your audience can find you easily on Google in its search results. Optimize the listing to place your website in the top 3 results triggered by Google as a customer searches for a similar business.

3.    Perform local SEO

Local search engine optimization (SEO) is an important tool for local businesses. It helps them to connect with local customers who are interested in your business. They normally prefer nearby places in their searches. Therefore you need to optimize your website to give them the necessary information about your business like location, service hours, and contact details.

4.    Engaging website design

Your website speaks a lot about your business. It is the destination where you want your audience to land when they find you online. It is the perfectly designed website that makes them decide to make a purchase or switch to another option. Make sure that your website design and development is easy to navigate and include elements that can improve customer experience.

5.    Improve your social media presence

Social media marketing is ranked among top local digital marketing tips. Use your social media accounts to connect with your audience. Utilize your account to post relevant content so that your audience can benefit from your products. This might include photos of your product, videos on product usage, and latest updates and offers.

6.    Select the appropriate channel

Being active on all the social media platforms would not fit for small business owners. Rather, you should focus on the one that aligns with your audience preference. Gain insights about the online presence of your audience and then decide which social media platform could help to connect with them and increase your sales. For business offering B2C services, Facebook and Instagram work the best, while for B2B ones LinkedIn and Twitter could be a better option.

7.    Localize your content

Adding relevant content to your website increases customer engagement especially for local businesses as it allows the audience to know more about their products. Relevant content here means the content that is suitable for local customers keeping in mind their needs and demands. Blogs, eBooks, informative articles, videos, to name a few are some forms of content marketing that can help your customers to resonate with your business.

8.    Focus on targeted keywords

Target those keywords that are likely to be used by your local customers. For example, they normally use keywords followed by the phrase “near me” or “in (city name)”. Focus your keyword search on this type of phrases so that it aligns with what your customers actually seek. You will find a lot of options for keywords in the generated questions that drop down while searching.

9.    Encourage customer reviews

Among various local digital marketing ideas, customer reviews help you to refine your products and services. Apart from this, it forms the basis of a customer’s decision to make a purchase. While positive reviews increase customer engagement, you need to work on negative reviews. Try to figure out the problem and solve it. As far as positive ones are concerned you can post them on social media to encourage more customers to buy your products.

10. Use PPC ads

It has been found that about half of the conversion rates for local businesses are the result of PPC advertising. PPC ads allow you to target those customers who are actually interested in your products. You just have to focus on the right keywords and set the amount that you are going to pay for each click. Since these ads appear at the top of the search engines results page, it increases the chances of more people finding you online.

11. Think different from competitors

Local businesses find it hard to stay ahead in the competition. One way out of this is to mark the differences between your business and the competitors’ and then lead through them. Search for your competitors and note the important aspects of their service like delivery, quality, speed, price, etc. You cannot create a much larger difference but still, you can improve on these points to highlight your terms of service.

12. Work on webpage load time

Being a small business owner, you cannot leverage the benefits like those of big firms yet you can stay competitive by working on the basics of your website. Loading time is an important matter of concern while optimizing it. No one opts to wait for a slow-loading page. Fast loading time is the basic requirement of customers when they click on a website. More than 3 seconds of loading time leads to high bounce rates.

13. Promote through visuals

Content creation with visuals like videos adds up to your marketing arsenal. Videos directly convey what you want to tell your customers about your business. A study states that almost every customer seeks video content to know everything about a product. It has helped businesses to increase their sales with the help of engaging video content that they share with their audience.

14. Link Building Works

You can approach other local business owners like you to link your website in their blog. It can be as a favour in return of a guest post. Another option is to contact local bloggers who could add links to your website in their posts. When their followers will go through the post and if they are interested to shop for something similar, they would visit your website through those links. Link building improves your rank in search results.

15. Offers and discounts can be engaging

Give your customers discounts and offer coupons from time to time. Whether it is an occasion or some other day, giving a few percent’s off can attract more customers. You can share your offers through emails or social media stories. You can target some special products that are likely to be sold out on particular occasions. It can prove to be an effective idea among all the local digital marketing ideas.

16. Manage your online reputation

Like big and well-established businesses, small businesses do own a reputation and it is as important for them as it is for bigger ones. Even small business owners need to know what their audience thinks of their products and services. Keep yourself updated about comments on your social media posts and if you find something that is inconvenient for your brand reputation, fix it immediately.

17. Landing page for every campaign

Landing pages if used in the right way can stand among the top local digital marketing strategy. A landing page is one on which your customers arrive on after they click on your ads or your website. But it would sound boring if you choose a single landing page for all your campaigns. Be specific. Customize your landing pages highly relevant to a particular campaign. It gives a boost to conversion rates.

18. Specify your call to action

When customers visit your website and if they wish to make a purchase or consult for further guidance, they look for a medium to connect with you. Adding a call to action allows them to do so. Specify your audience how you will communicate with them. Make it clear for them if you want them to make a call or meet them personally. You can also leverage from call-only ads directly allowing a customer to call you on a click.

19. Make improvements when necessary

Being a local business owner, you need to be very careful with your marketing results. If your strategies are doing well then, it’s ok, but if they are not earning you anything worthy then you need to change them. Try using replacements that can drive more sales for you. Sticking to the same ineffective technique could cost you conversions at a great extent. It’s good if you are investing enough in your marketing efforts, but it is a waste if you gain nothing.

20. Retargeting helps

Some customers might fail to make a purchase at a particular time. It might be due to an improper connection or lack of information. Retarget them in your next campaign to remind them of their purchase or by promoting similar products through attractive offers. This would allow them to complete their purchase if they are still interested or could prompt them to look for other products.

21. Do not always rely on customers

Think like a customer when you test your website or a post on social media. Do not wait for a customer to place a negative review on your post. Ask your employees to do this. When you apply a customer-centric approach in your marketing, it will prevent negative reviews to a great extent. You would be able to rectify the flaws on your own before your customers notice them.

22. Use ad extensions

Ad extensions improve your online visibility. It is a part of PPC advertising that can be used in two different ways – Display location and promotion. While the display location feature allows you to direct your customer to your store, promotional extensions help you to place time-sensitive discounts and offers. Both of these techniques are highly effective if used in the right way.

23. Provide content guides

Instead of just selling, you can choose to be a little help to your customers. This can be done through content guides. Apart from creating blog posts and articles about your business, you can create guides for your audience on the topics that are not related to your business but to the local community of which you are a part. It is considered among the indirect but persuasive local digital marketing tips.

24. Store visibility on mobile

 When you create mobile compatible ad campaigns you can benefit from something that is not possible for even bigger firms. Mention the approximate distance of your store from a particular location. Make use of Google Search console to get the most out this strategy, a creative one amid the most powerful local digital marketing strategies.

25. Stay Connected through emails

Keep your customers updated about regular offers, trends, new products through emails. You can also send them tips and tricks for their daily lives which somewhat relates to your business or services. Offer them subscriptions so that they can avail as much as they can from your products on a monthly or annual basis.

26. Geofencing

Geofencing is yet another technique as a part of local digital marketing ideas that your business can leverage from. With the help of geofencing, you can easily target the customers who come into the area where you do business. It shows notifications and relevant ads in their phones when they enter your location.

By now we should have answered the question. How do I advertise my small business locally?

Being a small business owner, you cannot invest much like big companies but you could definitely stand unique in the competition by applying these local digital marketing tips in your business to engage with local customers. If leveraged in the right way, these tips can prove to be a successful local digital marketing strategy for you.

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PPC Management Pricing for 2019

Find what you need to know on ppc management pricing from a google certified consultant. As a certified google marketing professional I know how to properly estimate how much it should cost to run ppc campaigns and how to price them accordingly.

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