LinkedIn the largest social network for professionals and now has over 500 million members across the globe. The site is for anybody looking to further their career by looking for new opportunities and connecting with professionals. Linkedin is a powerhouse when it comes to B2B lead generation and marketing. There simply is not another website out there that has that many decision makers in just about every profession. LinkedIn users are educated and earn high incomes. 49% of U.S. adults using LinkedIn are college graduates, and 45% of them earn over $75,000 a year, which is more per year than Twitter, Pinterest, and Instagram users (Pew Research Center).
The value of networking for your business cannot be emphasized enough. Many successful businesses have excelled because of networking just on LinkedIn. In fact John Hawkins, Executive Coach, Consultant & Speaker went on to make 50K by using many components of this strategy and that’s not it Bill Prater, a Business Coach based in Seattle, Washington, was struggling to get clients Within 60 days of applying on LinkedIn, Prater had landed a new client worth $90,000 USD, along with several other new clients for his lower-tiered coaching programs.
Strategic B2B Networking on LinkedIn for Business Development
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